"Improving ad quality improves Google's revenue," [Eric E. Schmidt] said in an interview at the company's headquarters, known as the Googleplex. "If we target the right ad to the right person at the right time and they click it, we win." -NYT article
Incredibly interesting article on NYTimes.com today about how Google is going to take over the world. Specifically it is about Google's unique and amazing advertising system might be applicable to alot more media over the next few years. The by far most interesting possibility is using Google's ad structure with digital cable boxes and on-demand TV. The Google system could use what you watch to determine what ads you see, making those ads more effective and more valuable to the client.
Google is taking over the world. Watch Epic 2015.
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