Future of Media

"Built on the basis of owning a press or broadcast license, the world's media empires suddenly seem less potent in the Internet age.

Future revenue models are becoming murky as advertising funds get divided among a multitude of indirect competitors, all of which have instant, inexpensive access to a means of distribution." -Full Article

The International Herald-Tribune sits down four global media leaders and looks at how they think the future of media is going to work. Interesting read.

They talked about everything from hyperlocality to interactivity. Gerhard Florin pointed out something that I found very interesting, "unlike music, for example, people playing our games are not also reading a newspaper." Florin addresses the whole issue of concurrent media exposure in a matter of seconds. As the Digital Middletown research shows people are always doing multiple things...ie. watching TV and using the internet...but with video games they can't do much. Interesting.