The Center for Media Design at Ball State University is one of the more innovative television research facilities around and they are currently working on a lot of very interesting things. Here are a few of them:
The Digital Middletown Study Part 2 - This is the follow-up study to the first project and will be released on September 26th at ad week in New York. In short, the study looks at media usage, but it concentrates on how people use multiple media at the same time. It is very interesting research and some of the numbers are just astonishing.
Eye Tracking for TV - This is by far one of the coolest things in the world. I mean seriously. We saw a short demo of this today and it is really just mind boggling where people look when viewing TV. Right now they are using the eye tracking stuff to look at the current trend of using "fly-ins" for promotions. (You know the logo/text things that fly-into the bottom corner of the screen and tell you Apprentice is on next) It looks at whether or not they are effective promotional devices.
They also have tons of other things going on at the CMD, such as web usability testing and just a countless number of other cool things. More importantly, it seems as though I can get involved in any or all of these different studies and pieces of research. I can also propose to use these facilities for my own research.
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