Thursday, August 18, 2005

Real-time tracking of online news consumption

Akamai Technologies will start offering today a real-time web traffic report for the different news sites that they host content for, these include MSNBC, CNN, Reuters, BBC and others. Here is an except, from a Boston Globe article, describing in brief what it will do :

"...the new Akamai Net Usage Index for News will track the aggregate number of viewers per minute by geography, identify the times of day when news viewing peaks in different parts of the world, and measure how much above or below the average news viewing is at any given moment."

This could be amazingly useful for the various design and content viewing questions web designers always have. It could also to a point let us see what people are using the net for, for example are people turning to the net when a big verdict is coming down, are they turning to the net when there is breaking news. In short, I think this could be an amazingly useful research tool.

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