Target-New Yorker

Well as most of you have probably heard a while ago Target and The New Yorker worked out a deal, so for the Aug. 22 issue Target would be the exclusive sponsor. A single sponsor magazine...a bold idea, but did it work? According to Sun Times columnist Lewis Lazare the actual results are, "A 90-page publication where it is almost impossible to discern any line of demarcation between Target's advertising and the New Yorker editorial product." The ads are all very classy illustrations that match perfectly with the editorial style of America's "most prestigious" magazine. It is sad to see this kind of development coming out of The New Yorker. Read the full Sun Times article.